![]() ![]() It’s going to be pretty big out here.” The officer admits that he isn’t personally a fan of Cole’s music, but he does speak about the rapper with respect, as if he is an important figure in the community. “We’ve got 15 officers working that all weekend. Cole is doing a listening event at his house. As we wait, he enquires what brings us to Fayetteville – it feels like a place that doesn’t attract many tourists. Looking for a taxi to our hotel, we approach a policeman, who unexpectedly calls one for us. In contrast, the second half plunges Cole into the middle of the Hollywood environment in which he now resides, demonstrating the value of the home. ![]() The first half of the record talks about his time here, and many of the locals already know the stories: “Cole made the basketball team here,” a resident tells us excitedly. This is what brings us all the way to Forest Hills Drive: Jermaine is back for the weekend and inviting fans to drop by his house, to listen to the album in the environment that inspired it. Instead of following that road again, Cole is dedicating the weeks leading to release to creating real life fan experiences. Such commercial engagement has proven detrimental for him in the past, leading to ‘Work Out’ from his debut album, ‘Cole World: The Sideline Story’ – the song that famously ‘Let Nas Down’. Like the mixtapes that are treasured, both in his native town and also by long-time fans around the globe, Cole has chosen to drop ‘2014 Forest Hills Drive’ as a full body of work – no attempts to deliver a single for the clubs and radio. Locals waiting to welcome Cole back into the neighbourhood. ![]()
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December 2022
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